Unit 14

This report will look into how radio shows can be distributed to their audience using different platforms and distribution methods. This image below shows the scientific/technological process that is behind creating radio waves: Radio is available to listen to on multiple different platforms: - AM - FM - DAB - Online - Freeview, Sky TV, and Virgin TV DAB DAB (Digital Audio Broadcasting) is a digital transmission made up of binary (or ones and zeroes). It offers more space for radio stations at a better audio quality than FM or AM. With this type of radio, there are no frequency bands to stick to. The signal can be sent out multiple times therefore has a higher chance of being picked up. DAB radio also offers more variation in stations available. DAB may be more reliable for listening than FM because it doesn't suffer from interference. It also has a higher quality sound than AM, due to it sounding clearer and hiss free (thanks to technology that cancels out static and noise). FM FM

 Public radio: This is where radio is funded by the licence fee of which the general public pay and the government fund. This means that they cannot advertise or explicitly promote products on their stations. They also don't have competitions that offer cash prices. public radio have some of the highest listener numbers in the UK with approximately 14.9 million listeners tuning in every week.    National commercial radio: The biggest difference between public and commercial is that commercial radio contains advertisements and endorsements. Major companies such as Global will have multiple stations under their ownership which will cater to all different types of audiences, like Kiss, Capital, Heart, etc. These stations rerun as a method in which they create a profit for the company through the uses of adverts and endorsements.    Regional radio: This can be both public or commercial radio. Instead of being targeted at a national audience it is more aimed towards specific region like